AIR MAIL x TIFFANY & CO.

When Tiffany & Co. unveiled its Vision & Virtuosity exhibit at the Saatchi Gallery in London, the brand sought to amplify awareness with multiple activations in prime neighborhoods around the city. The first stop: taking over the AIR MAIL Shreeji Newsstand in Marylebone. We re-imagined the entire newsstand in Tiffany blue - from a custom awning to Pantone color-matched benches and cafe tables, to broadsheet displays and branded coffee cups, postcards and stamps, to window vinyls and a fabricated post office box, no part of the newsstand was left untouched.

To further the reach of the activation, we cast a fleet of newsboys to distribute the broadsheets and positioned them in key locations around the city. The newsboys donned themed uniforms as they rode custom blue bicycles emblazoned with the Tiffany & Co. logo to surprise and delight London locals and tourists alike.