BLOOM NYC BODEGA POP-UP

To help New Yorkers beat the summer heat and stay refreshed, Bloom created a fruit stand bodega on Lafayette Street. We customized every single aspect of the facade - Pantone-matched paint, a custom awning, a larger-than-life product wall, nothing about the venue was left un-Bloomified! Passersby were invited to take a “Find Your Flavor” quiz to learn which Bloom varietal was right for them - we then handed out a pre-mixed mini bottle of the greens for everyone to sample. We even parked the Bloom Bronco out front for brand friends to pop in for a photo. Over the course of 3 days, several thousand New Yorkers sampled the product and immersed themselves in the Bloom universe.