VERSED BACK TO SKIN SCHOOL

Versed treated editors and influencers to a nostalgic return to the halls of high school with its Back to Skin School event. We transformed a loft space in NYC to feel like a classroom by incorporating school lockers - which conveniently housed Versed products and other brand surprises - vintage desks, a school picture day photo backdrop, customized notebooks and pencil cases, and decorated chalkboards, and more.

Editors attended the event in the morning for informational sessions with Versed leadership and their medical advisory board members. We served them adorable adult bagged lunches and provided them with all of their school supplies. That evening, the influencer community was invited for a cocktail party where they could sample the products, take a spin on our oversized prize wheel and create content with the lockers and other decor.